Targetologist / SMM specialist

Required work experience: 1-3 years

Full-time, distant work



Digital Performance Marketing Skills

Understanding the principles of attracting targeted traffic from social networks for mobile applications.

Integrated marketing strategies, optimization of all traffic channels


- Media planning

- Formation of incentive actions

- Targeted ads on Fb, Instagram, Youtube, VK

- Knowledge of programs for parsing CA

- Analysis of the effectiveness of advertising campaigns

- Google Analytics Yandex Facebook Calltouch Ticket Cloud Roistat

- Analysis of advertising campaigns of competitors

- Content development, USP, advertising banners

- Experience in creating auto funnels, connecting chat bots

- Work with mailing list services such as Senler

- Identification of pain and needs of potential customers, understanding the psychology of consumer behavior

- Retarget audience on site

- RK scaling / Target communities analysis

- Independence in the planning and preparation of materials for publication

- Building sales texts AIDA / 4U

- Writing TK for designers, layout designers, copywriters, etc.

- Knowledge of CPM programs, integration with traffic channels, call tracking

- Experience with foreign markets


Key skills:

  • SMM Audit
  • Social networks
  • Yandex.Metrica
  • Banner advertising
  • Psychology
  • Internet marketing
  • B2B marketing
  • B2C sales
  • Social media marketing
  • Marketing analysis
  • Advertising campaign planning
  • Marketing planning
  • Creativity
  • Production of promotional materials
  • Facebook API
  • E-commerce
  • Vkontakte api
  • Youtube Api
  • Yandex.Direct
  • Media planning
  • Google analytics
  • Internet advertising
  • Promotion in social groups