Targetologist / SMM specialist

Required work experience: 1-3 years

Full-time, distant work

Requirements:

Digital Performance Marketing Skills

Understanding the principles of attracting targeted traffic from social networks for mobile applications.

Integrated marketing strategies, optimization of all traffic channels

Skills:

- Media planning

- Formation of incentive actions

- Targeted ads on Fb, Instagram, Youtube, VK

- Knowledge of programs for parsing CA

- Analysis of the effectiveness of advertising campaigns

- Google Analytics Yandex Facebook Calltouch Ticket Cloud Roistat

- Analysis of advertising campaigns of competitors

- Content development, USP, advertising banners

- Experience in creating auto funnels, connecting chat bots

- Work with mailing list services such as Senler

- Identification of pain and needs of potential customers, understanding the psychology of consumer behavior

- Retarget audience on site

- RK scaling / Target communities analysis

- Independence in the planning and preparation of materials for publication

- Building sales texts AIDA / 4U

- Writing TK for designers, layout designers, copywriters, etc.

- Knowledge of CPM programs, integration with traffic channels, call tracking

- Experience with foreign markets

Key skills: